[ESP] ESP Logo
Eric Marshall
Eric.Marshall at noaa.gov
Wed Jun 23 11:09:18 MDT 2004
>Two versions maybe - a
> tranparent one Though I appreciate the history involved in the hyphen -
> oneword does look more ummmmmm "professional"?
OK, but which one? Once one (or two is picked) I'll throw the hyphen in.
> Who came up with this artwork anyway.
Roland created the images/metaphors of a globe and the hands across the computer, which
you may remember from his initial pdf. Coming up with the metaphors is half the battle.
Thank you, Roland!
From that I recreated, by hand, my own vectorized versions of those images in Macromedia
Fireworks (it's a poor man's Adobe Illustrator with a wee bit of Photoshop). After I had
that, I created everything based on the email discussion.
> - I really like the globe reflected on the screen behind the hands.
Roland came up with the very clever idea of the hands, which switched for a globe in the
computer screen and then Roland thought the hands and the globe would work together. I
merely thought the globe could be eclipsed by the hands. So again, tag-team with Roland!
Eric
K. A. Bouton wrote:
> I agree that a logo with a background that can be made transparent (ie
> one color that can be 'picked' by a graphics program and made
> transparent', or "dithered edge" is a good idea. Two versions maybe - a
> tranparent one Though I appreciate the history involved in the hyphen -
> oneword does look more ummmmmm "professional"?
>
> Anyway attached is a transparent goesp as an idea. Don't know what font
> was used
>
> Who came up with this artwork anyway - I really like the globe reflected
> on the screen behind the hands.
>
> K
>
> -----Original Message-----
> From: esp-bounces at ucar.edu [mailto:esp-bounces at ucar.edu] On Behalf
> Of Roland Schweitzer
> Sent: Tuesday, June 22, 2004 11:16 PM
> Cc: esp at ucar.edu
> Subject: Re: [ESP] ESP Logo
>
> Hi,
>
> We're homing in on it. Now all that's left, as Balaji says, is at
> the "nitpicky level". We owe Eric a big round of applause and the
> first annual GOESSP "above and beyond" award for patiently
> responding to our suggestions.
>
> I've placed my reactions to this latest round in a little web page
> at http://tmap.pmel.noaa.gov/~rhs/ESP/. (Summary: I like esp12.jpg,
> but miss the hyphen). Please do not confuse my somewhat tongue in
> check response on the web page for a lack of gratitude. Eric has
> designed a professional looking logo for us and I certainly
> appreciate it. Unfortunately, groups seem to have a way of
> exhausting folks with talent that volunteer. Wouldn't it be nice if
> we could just...
>
> Roland
>
> Eric Marshall wrote:
>
>>I tried your suggestion of an oval border and it didn't work for me. So I tried a rectrangle
>>(which is slightly better). At the risk of creating more work for me, do people have favorite
>>colors or fonts?
>>
>>The following email will have this round of participant images attached.
>>Let me know what ya' think.
>>
>>Eric
>>
>>----- Original Message -----
>>From: Bryan Lawrence <b.n.lawrence at rl.ac.uk>
>>Date: Friday, June 18, 2004 4:30 am
>>Subject: [ESP] ESP Logo
>>
>>
>>
>>>Fabulous.
>>>
>>>OK, so now I'm embarassed (again ... :-) ... at least I'm used to
>>>it :-)
>>>
>>>In Roland's original I saw the hands in the computer screen as an
>>>(electric)
>>>torch, shining light on the scene, which I thought was a nice
>>>concept.
>>>However, now I recognise what it is (hands), I like that even
>>>better ... so,
>>>I very much like Roland's versions of Eric's which has the best of
>>>both ...
>>>(ie the ones in the email where Roland points out I'm off in the
>>>weeds about
>>>torches).
>>>
>>>I agree with Balaji, getting the extra S in there will be a *very*
>>>good thing.
>>>
>>>So, can we have GO-ESSP in both of the versions (main+participant)
>>>Roland just
>>>sent around, and then finally, either change the font or simply put
>>>a border
>>>(oval?) around it so it can sit on any colour background naturally.
>>>
>>>Thanks guys, and sorry for sounding so demanding ... if I could do
>>>it myself,
>>>I would ... (and sorry Eric for the red herring about the torch ...)
>>>
>>>Cheers
>>>Bryan
>>>
>>>On Thursday 17 June 2004 20:57, Eric Marshall wrote:
>>>
>>>
>>>>>I like all the logos, but especially Roland's number three ... I
>>>>>like the idea
>>>>>of having a logo which makes clear *why* the logo appears ... with
>>>>>a bigger
>>>>>background one that it could link to so whatever we do, can we
>>>>>please keep
>>>>>that concept?
>>>>>
>>>>
>>>>It is always easier to create a banner from a smaller
>>>>
>>>
>>>square/circle than
>>>
>>>
>>>>the other way around. So once we find some
>>>>
>>>>(To Roland's point about Coke-a-cola, it took them fifty years to
>>>>
>>>
>>>figure> out how to work with their material.)
>>>
>>>
>>>>>Is there any chance of having the globe coming out of the torch?
>>>>>
>>>>
>>>>Yes, but you'll have to be a little clearer as to how the globe
>>>>
>>>
>>>'comes out'
>>>
>>>
>>>>of the torch.
>>>>
>>>>I've attached a image with a torch thrown in.
>>>>
>>>>One other point to think about: the more gobbledygook stuffed in
>>>>
>>>
>>>an image,
>>>
>>>
>>>>the less identifiable the image becomes when reduced (e.g. when a
>>>>
>>>
>>>web page
>>>
>>>
>>>>is printed or an image is taken from a web site and dumped into a
>>>>PowerPoint page.)
>>>>
>>>>Eric W. Marshall
>>>>609 452-6673
>>>>
>>>>Raytheon on-site at:
>>>>Geophysical Fluid Dynamics Laboratory
>>>>P O Box 308 Princeton NJ 08542
>>>>
>>>>The opinions expressed in this message are my own and do not
>>>>
>>>
>>>necessarily> reflect those of the Geophysical Fluid Dynamics
>>>Laboratory, Raytheon,
>>>
>>>
>>>>the National Oceanic and Atmospheric Administration,
>>>>the International House of Pancakes nor the U. S. Department of
>>>>
>>>
>>>Commerce.>
>>>
>>>
>>>>----- Original Message -----
>>>>From: Bryan Lawrence <b.n.lawrence at rl.ac.uk>
>>>>Date: Thursday, June 17, 2004 11:49 am
>>>>Subject: Re: [Fwd: Re: RE: [ESP] Name, goals and logo]
>>>>
>>>>
>>>>
>>>>>Hi Folks
>>>>>
>>>>>Random thoughts ...
>>>>>
>>>>>I think the energy will pay off :-), it will certainly help us
>>>>>
>>>>
>>>all.> >
>>>
>>>
>>>>>I like all the logos, but especially Roland's number three ... I
>>>>>like the idea
>>>>>of having a logo which makes clear *why* the logo appears ... with
>>>>>a bigger
>>>>>background one that it could link to so whatever we do, can we
>>>>>please keep
>>>>>that concept?
>>>>>
>>>>>I like the concept of the torch ...
>>>>>
>>>>>I like Global Organisation for ESP as a name ...
>>>>>
>>>>>I like Eric's number one better than his number two ... and I like
>>>>>the globe
>>>>>expanding out of the screen ...
>>>>>
>>>>>Is there any chance of having the globe coming out of the torch?
>>>>>
>>>>>I don't like anyone's choice of font ... but that's just me ... in
>>>>>part
>>>>>because I like to have logos on backgrounds that may be non-white,
>>>>>but that
>>>>>can be sorted by having the logo inside a box ...
>>>>>
>>>>>... only one penny's worth :-) :-)
>>>>>
>>>>>Bryan
>>>>>
>>>>>On Thursday 17 June 2004 16:18, Roland Schweitzer wrote:
>>>>>
>>>>>
>>>>>><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
>>>>>><html>
>>>>>><head>
>>>>>>
>>>>>> <title></title>
>>>>>></head>
>>>>>><body text="#000000" bgcolor="#ffffff">
>>>>>>Hi,<br>
>>>>>><br>
>>>>>>There have been some spectacularly successful horizontal logos
>>>>>>
>>>>>
>>>>>(think> of the white Coca-Cola script), but I agree with the
>>>>>
>>>>
>>>notion> > that a more
>>>
>>>
>>>>>>compact logo might be more versatile. I like esp1.jpg. The
>>>>>>metaphor is concise (we can deliver the world to your desktop
>>>>>>computer). I don't care for the metaphor in esp2.jsp (the
>>>>>>
>>>>>
>>>arrows> > > pointing every which way says to me "we're lost" not
>>>perhaps as was
>>>
>>>
>>>>>>intended "we move data around"). In general, I think Eric's
>>>>>>
>>>>>
>>>>>logos are
>>>>>
>>>>>
>>>>>
>>>>>>much more professional looking, but I cannot let go of the
>>>>>>
>>>>>
>>>notion of
>>>
>>>
>>>>>>cooperation exemplified by the shaking hands metaphor as an
>>>>>>
>>>>>
>>>>>important part
>>>>>
>>>>>
>>>>>
>>>>>>of what the GO-ESP is all about.<br>
>>>>>><br>
>>>>>>Eric, care to have a go at cluttering up esp1.jpg with some
>>>>>>
>>>>>
>>>shaking> > > hands? <span class="moz-smiley-s3"><span> ;-)
>>></span></span><br>> > > <br>
>>>
>>>
>>>>>>So as not to feel too guilty about all the energy going into
>>>>>>
>>>>>
>>>>>this, I
>>>>>
>>>>>
>>>>>
>>>>>>keep telling myself companies spend millions on this sort of
>>>>>>
>>>>>
>>>>>thing.
>>>>>
>>>>>
>>>>>
>>>>>><span class="moz-smiley-s6"><span> :-[ </span></span><br>
>>>>>><br>
>>>>>>Roland<br>
>>>>>><br>
>>>>>>Eric Marshall wrote:<br>
>>>>>><blockquote type="cite" cite="mid40D08F40.1070509 at noaa.gov"><br>
>>>>>> <br>
>>>>>>Regarding issues of color-blindness, take a look at the clever
>>>>>>
>>>>>
>>>>>web page
>>>>>
>>>>>
>>>>>
>>>>>>http://" target="l">http://" target="l">http://">http://
>>>>>> <br>
>>>>>>
>>>>>>
>>>>>>
>>>>>>>href="www.vischeck.com/"
>>>>>>>
>>>>>>
>>>>>target="l">www.vische"
>>>>>
>>>>
>>>target="l">http://www.vischeck.com/vischeck/vischeckImage.php">www.vische>
>>>ck.com/ vischeck/vischeckImage.php ; they transform your image into what
>>>
>>>
>>>>>the
>>>>>
>>>>>
>>>>>
>>>>>> <br>
>>>>>>color-blind would see. They also have a page to do the same
>>>>>>
>>>>>
>>>for web
>>>
>>>
>>>>>>pages.
>>>>>> <br>
>>>>>> <br>
>>>>>>Attached are two logos which are color-blind friendly, less
>>>>>>
>>>>>
>>>>>horizontal> and somewhat different than Roland's.
>>>>>
>>>>>
>>>>>
>>>>>> <br>
>>>>>> <br>
>>>>>>Eric
>>>>>> <br>
>>>>>> <br>
>>>>>> <br>
>>>>>> <br>
>>>>>>Eric W. Marshall
>>>>>> <br>
>>>>>>609 452-6673
>>>>>> <br>
>>>>>> <br>
>>>>>>Raytheon on-site at:
>>>>>> <br>
>>>>>>Geophysical Fluid Dynamics Laboratory
>>>>>> <br>
>>>>>>P O Box
>>>>>>308
>>>>>> Princeton NJ 08542 <br>
>>>>>> <br>
>>>>>>The opinions expressed in this message are my own and do not
>>>>>>necessarily
>>>>>> <br>
>>>>>>reflect those of the Geophysical Fluid Dynamics Laboratory,
>>>>>>
>>>>>
>>>>>Raytheon,> <br>
>>>>>
>>>>>
>>>>>
>>>>>>the National Oceanic and Atmospheric Administration,
>>>>>> <br>
>>>>>>nor the U. S. Department of Commerce.
>>>>>> <br>
>>>>>> <br>
>>>>>> <br>
>>>>>>----- Original Message -----
>>>>>> <br>
>>>>>>From: "K. A. Bouton" >
>>>>>>
>>>>>
>>>>>
>>>>
>>>href="mailto:k.a.bouton at reading.ac.uk"><k.a.bouton at reading.ac.uk>>> > <br>
>>>
>>>
>>>>>>Date: Wednesday, June 16, 2004 5:39 am
>>>>>> <br>
>>>>>>Subject: RE: [ESP] Name, goals and logo
>>>>>> <br>
>>>>>> <br>
>>>>>>> Wow - impressed at th espeed with which you got this out!
>>>>>> <br>
>>>>>>>
>>>>>> <br>
>>>>>>> Just a note.
>>>>>> <br>
>>>>>>> Green (then red) is the color most not seen by color-blind
>>>>>>
>>>>>
>>>>>people.> <br>
>>>>>
>>>>>
>>>>>
>>>>>>> Anyway I
>>>>>> <br>
>>>>>>> remember a big CLIVAR fight over green/red logos...
>>>>>> <br>
>>>>>>>
>>>>>> <br>
>>>>>>> Katherine
>>>>>> <br>
>>>>>>>
>>>>>> <br>
>>>>>>>
>>>>>> <br>
>>>>>>> > -----Original Message-----
>>>>>> <br>
>>>>>>> > From: > href="mailto:esp-bounces at ucar.edu">esp-
>>>>>>
>>>>>
>>>>>bounces at ucar.edu [<a
>>>>>
>>>>>
>>>>>
>>>>>>class="moz-txt-link-freetext"
>>>>>>href="mailto:esp-bounces at ucar.edu">mailto:esp-bounces at ucar.edu]
>>>>>>
>>>>>
>>>>>On <br>
>>>>>
>>>>>
>>>>>
>>>>>>> > Behalf Of Roland Schweitzer
>>>>>> <br>
>>>>>>> > Sent: Monday, June 14, 2004 5:09 PM
>>>>>> <br>
>>>>>>> > To: > href="mailto:esp at ucar.edu">esp at ucar.edu <br>
>>>>>>> > Subject: [ESP] Name, goals and logo
>>>>>> <br>
>>>>>>> >
>>>>>> <br>
>>>>>>> >
>>>>>> <br>
>>>>>>> > Hi Folks,
>>>>>> <br>
>>>>>>> >
>>>>>> <br>
>>>>>>> > Rather than wait for the wheels to turn to produce a
>>>>>> <br>
>>>>>>> > brilliant mission
>>>>>> <br>
>>>>>>> > statement with precise goals and a new name I
>>>>>>
>>>>>
>>>decided to
>>>
>>>
>>>>>> <br>
>>>>>>> > metaphorically
>>>>>> <br>
>>>>>>> > put pen to paper and create a logo which contains my
>>>>>>suggestion
>>>>>> <br>
>>>>>>> for a
>>>>>> <br>
>>>>>>> > new name for the group. The attached PDF is the
>>>>>>
>>>>>
>>>result.> > > <br>
>>>
>>>
>>>>>>> >
>>>>>> <br>
>>>>>>> > N.B. The logo attempts to symbolized the key
>>>>>>
>>>>>
>>>components of
>>>
>>>
>>>>>> <br>
>>>>>>> > 1) data on
>>>>>> <br>
>>>>>>> > and about the earth (with no specific references to
>>>>>>particular
>>>>>> <br>
>>>>>>> > continents or countries) and 2) cooperation (both via
>>>>>>computer
>>>>>> <br>
>>>>>>> and by
>>>>>> <br>
>>>>>>> > humans) symbolically linked across the logo. The
>>>>>>
>>>>>
>>>>>suggested> <br>
>>>>>
>>>>>
>>>>>
>>>>>>> > name has the
>>>>>> <br>
>>>>>>> > old name embedded within it, but is different
>>>>>>
>>>>>
>>>enough (I
>>>
>>>
>>>>>hope)> <br>
>>>>>
>>>>>
>>>>>
>>>>>>> > to avoid
>>>>>> <br>
>>>>>>> > confusion with the popular NASA project.
>>>>>> <br>
>>>>>>> >
>>>>>> <br>
>>>>>>> > There are three "logos". One plain, one with a
>>>>>>
>>>>>
>>>"tag line"
>>>
>>>
>>>>>> <br>
>>>>>>> > and one small
>>>>>> <br>
>>>>>>> > "brand" for placing on participant web pages where
>>>>>>appropriate.
>>>>>> <br>
>>>>>>> >
>>>>>> <br>
>>>>>>> > Should in its wisdom (or dare I say lack there of) the
>>>>>>collective
>>>>>> <br>
>>>>>>> > decides to go in a different direction, I will
>>>>>>
>>>>>
>>>happily use
>>>
>>>
>>>>>> <br>
>>>>>>> > what meager
>>>>>> <br>
>>>>>>> > skill I have to create a logo to match the final
>>>>>>
>>>>>
>>>decision.> > > <br>
>>>
>>>
>>>>>>> >
>>>>>> <br>
>>>>>>> > Roland
>>>>>> <br>
>>>>>>> >
>>>>>> <br>
>>>>>>>
>>>>>> <br>
>>>>>>> _______________________________________________
>>>>>> <br>
>>>>>>> ESP mailing list
>>>>>> <br>
>>>>>>> > href="mailto:ESP at ucar.edu">ESP at ucar.edu <br>
>>>>>>> > href="http://mailman.ucar.edu"
>>>>>>
>>>>>
>>>>>target="l">http://mailman.u"
>>>>>
>>>>
>>>target="l">http://mailman.ucar.edu/mailman/listinfo/esp">http://mailman.u>
>>>car.edu>/
>>>
>>>
>>>>mailman/listinfo/esp <br>
>>>>
>>>>
>>>>
>>>>>>>
>>>>>> <br>
>>>>>> <br>
>>>>>> <br>
>>>>>> <br>
>>>>>> <hr width="90%" size="4"><br>
>>>>>> <center><img
>>>>>>
>>>>>
>>>src="cid:part1.04010506.06070007 at noaa.gov"></center>> > > <p><br>
>>>
>>>
>>>>>> </p>
>>>>>> <hr width="90%" size="4"><br>
>>>>>> <center><img
>>>>>>
>>>>>
>>>src="cid:part2.02000109.00070404 at noaa.gov"></center>> > >
>>></blockquote>> > > </body>
>>>
>>>
>>>>>></html>
>>>>>>
>>>>>
>>>>>--
>>>>>Bryan Lawrence, Head NCAS/British Atmospheric Data Centre
>>>>>Web: badc.nerc.ac.uk Phone: +44 1235 445012
>>>>>CCLRC: Rutherford Appleton Laboratory, Chilton, Didcot, OX11 0QX
>>>>>_______________________________________________
>>>>>ESP mailing list
>>>>>
>>>>
>>
>>
>>Eric W. Marshall
>>609 452-6673
>>
>>Raytheon on-site at:
>>Geophysical Fluid Dynamics Laboratory
>>P O Box 308 Princeton NJ 08542
>>
>>The opinions expressed in this message are my own and do not necessarily
>>reflect those of the Geophysical Fluid Dynamics Laboratory, Raytheon,
>>the National Oceanic and Atmospheric Administration,
>>the International House of Pancakes nor the U. S. Department of Commerce.
>>
>>
>>
>>
>>>>>ESP at ucar.edu
>>>>>http://mailman.ucar.edu/mailman/listinfo/esp
>>>>>
>>>>
>>>--
>>>Bryan Lawrence, Head NCAS/British Atmospheric Data Centre
>>>Web: badc.nerc.ac.uk Phone: +44 1235 445012
>>>CCLRC: Rutherford Appleton Laboratory, Chilton, Didcot, OX11 0QX
>>>_______________________________________________
>>>ESP mailing list
>>>ESP at ucar.edu
>>>http://mailman.ucar.edu/mailman/listinfo/esp
>>>
>>>
>>>
>>>
>>> ------------------------------------------------------------------------
>>>
>>>
>>> ------------------------------------------------------------------------
>>>
>>>
>>> ------------------------------------------------------------------------
>>>
>>>------------------------------------------------------------------------
>>>
>>>_______________________________________________
>>>ESP mailing list
>>>ESP at ucar.edu
>>>http://mailman.ucar.edu/mailman/listinfo/esp
>>>
>>
>
> ------------------------------------------------------------------------
>
>
> ------------------------------------------------------------------------
>
> _______________________________________________
> ESP mailing list
> ESP at ucar.edu
> http://mailman.ucar.edu/mailman/listinfo/esp
--
Eric W. Marshall
609 452-6673
Raytheon on-site at:
Geophysical Fluid Dynamics Laboratory
P O Box 308 Princeton NJ 08542
The opinions expressed in this message are my own and do not necessarily
reflect those of the Geophysical Fluid Dynamics Laboratory, Raytheon,
the National Oceanic and Atmospheric Administration,
the International House of Pancakes nor the U. S. Department of Commerce.
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