[Fwd: Re: RE: [ESP] Name, goals and logo]

Bryan Lawrence b.n.lawrence at rl.ac.uk
Thu Jun 17 17:49:22 MDT 2004


Hi Folks

Random thoughts ... 

I think the energy will pay off :-), it will certainly help us all.

I like all the logos, but especially Roland's number three ... I like the idea 
of having a logo which makes clear *why* the logo appears ... with a bigger 
background one that it could link to so whatever we do, can we please keep 
that concept?

I like the concept of the torch ... 

I like Global Organisation for ESP as a name ... 

I like Eric's number one better than his number two ... and I like the globe 
expanding out of the screen ...

Is there any chance of having the globe coming out of the torch? 

I don't like anyone's choice of font ... but that's just me ... in part 
because I like to have logos on backgrounds that may be non-white,  but  that 
can be sorted by having the logo inside a box ...

... only one penny's worth :-) :-)

Bryan


On Thursday 17 June 2004 16:18, Roland Schweitzer wrote:
> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
> <html>
> <head>
>
>   <title></title>
> </head>
> <body text="#000000" bgcolor="#ffffff">
> Hi,<br>
> <br>
> There have been some spectacularly successful horizontal logos (think
> of the white Coca-Cola script), but I agree with the notion that a more
> compact logo might be more versatile.&nbsp; I like esp1.jpg.&nbsp; The
> metaphor is concise (we can deliver the world to your desktop
> computer).&nbsp; I don't care for the metaphor in esp2.jsp (the arrows
> pointing every which way says to me "we're lost" not perhaps as was
> intended "we move data around").&nbsp; In general, I think Eric's logos are
> much more professional looking, but I cannot let go of the notion of
> cooperation exemplified by the shaking hands metaphor as an important part
> of what the GO-ESP is all about.<br>
> <br>
> Eric, care to have a go at cluttering up esp1.jpg with some shaking
> hands?&nbsp; <span class="moz-smiley-s3"><span> ;-) </span></span><br>
> <br>
> So as not to feel too guilty about all the energy going into this, I
> keep telling myself companies spend millions on this sort of thing.&nbsp;
> <span class="moz-smiley-s6"><span> :-[ </span></span><br>
> <br>
> Roland<br>
> <br>
> Eric Marshall wrote:<br>
> <blockquote type="cite" cite="mid40D08F40.1070509 at noaa.gov"><br>
>   <br>
> Regarding issues of color-blindness, take a look at the clever web page
> <a class="moz-txt-link-freetext" href="http://">http://</a>
>   <br>
> <a class="moz-txt-link-abbreviated"
> href="http://www.vischeck.com/vischeck/vischeckImage.php">www.vischeck.com/
>vischeck/vischeckImage.php</a> ; they transform your image into what the
>   <br>
> color-blind would see. They also have a page to do the same for web
> pages.
>   <br>
>   <br>
> Attached are two logos which are color-blind friendly, less horizontal
> and somewhat different than Roland's.
>   <br>
>   <br>
> Eric
>   <br>
>   <br>
>   <br>
>   <br>
> Eric W. Marshall
>   <br>
> 609 452-6673
>   <br>
>   <br>
> Raytheon on-site at:
>   <br>
> Geophysical Fluid Dynamics Laboratory
>   <br>
> P O Box
> 308&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
>&nbsp; Princeton NJ 08542 <br>
>   <br>
> The opinions expressed in this message are my own and do not
> necessarily
>   <br>
> reflect those of the Geophysical Fluid Dynamics Laboratory, Raytheon,
>   <br>
> the National Oceanic and Atmospheric Administration,
>   <br>
> nor the U. S. Department of Commerce.
>   <br>
>   <br>
>   <br>
> ----- Original Message -----
>   <br>
> From: "K. A. Bouton" <a class="moz-txt-link-rfc2396E"
> href="mailto:k.a.bouton at reading.ac.uk">&lt;k.a.bouton at reading.ac.uk&gt;</a>
> <br>
> Date: Wednesday, June 16, 2004 5:39 am
>   <br>
> Subject: RE: [ESP] Name, goals and logo
>   <br>
>   <br>
> &gt; Wow - impressed at th espeed with which you got this out!
>   <br>
> &gt;
>   <br>
> &gt; Just a note.
>   <br>
> &gt; Green (then red) is the color most not seen by color-blind people.
>   <br>
> &gt; Anyway I
>   <br>
> &gt; remember a big CLIVAR fight over green/red logos...
>   <br>
> &gt;
>   <br>
> &gt; Katherine
>   <br>
> &gt;
>   <br>
> &gt;
>   <br>
> &gt; &gt; -----Original Message-----
>   <br>
> &gt; &gt; From: <a class="moz-txt-link-abbreviated"
> href="mailto:esp-bounces at ucar.edu">esp-bounces at ucar.edu</a> [<a
> class="moz-txt-link-freetext"
> href="mailto:esp-bounces at ucar.edu">mailto:esp-bounces at ucar.edu</a>] On <br>
> &gt; &gt; Behalf Of Roland Schweitzer
>   <br>
> &gt; &gt; Sent: Monday, June 14, 2004 5:09 PM
>   <br>
> &gt; &gt; To: <a class="moz-txt-link-abbreviated"
> href="mailto:esp at ucar.edu">esp at ucar.edu</a> <br>
> &gt; &gt; Subject: [ESP] Name, goals and logo
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; Hi Folks,
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; Rather than wait for the wheels to turn to produce a
>   <br>
> &gt; &gt; brilliant mission
>   <br>
> &gt; &gt; statement with precise goals and a new name I decided to
>   <br>
> &gt; &gt; metaphorically
>   <br>
> &gt; &gt; put pen to paper and create a logo which contains my
> suggestion
>   <br>
> &gt; for a
>   <br>
> &gt; &gt; new name for the group.&nbsp; The attached PDF is the result.
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; N.B. The logo attempts to symbolized the key components of
>   <br>
> &gt; &gt; 1) data on
>   <br>
> &gt; &gt; and about the earth (with no specific references to
> particular
>   <br>
> &gt; &gt; continents or countries) and 2) cooperation (both via
> computer
>   <br>
> &gt; and by
>   <br>
> &gt; &gt; humans) symbolically linked across the logo.&nbsp; The suggested
>   <br>
> &gt; &gt; name has the
>   <br>
> &gt; &gt; old name embedded within it, but is different enough (I hope)
>   <br>
> &gt; &gt; to avoid
>   <br>
> &gt; &gt; confusion with the popular NASA project.
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; There are three "logos".&nbsp; One plain, one with a "tag line"
>   <br>
> &gt; &gt; and one small
>   <br>
> &gt; &gt; "brand" for placing on participant web pages where
> appropriate.
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; Should in its wisdom (or dare I say lack there of) the
> collective
>   <br>
> &gt; &gt; decides to go in a different direction, I will happily use
>   <br>
> &gt; &gt; what meager
>   <br>
> &gt; &gt; skill I have to create a logo to match the final decision.
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; Roland
>   <br>
> &gt; &gt;
>   <br>
> &gt;
>   <br>
> &gt; _______________________________________________
>   <br>
> &gt; ESP mailing list
>   <br>
> &gt; <a class="moz-txt-link-abbreviated"
> href="mailto:ESP at ucar.edu">ESP at ucar.edu</a> <br>
> &gt; <a class="moz-txt-link-freetext"
> href="http://mailman.ucar.edu/mailman/listinfo/esp">http://mailman.ucar.edu
>/mailman/listinfo/esp</a> <br>
> &gt;
>   <br>
>   <br>
>   <br>
>   <br>
>   <hr width="90%" size="4"><br>
>   <center><img src="cid:part1.04010506.06070007 at noaa.gov"></center>
>   <p><br>
>   </p>
>   <hr width="90%" size="4"><br>
>   <center><img src="cid:part2.02000109.00070404 at noaa.gov"></center>
> </blockquote>
> </body>
> </html>

-- 
Bryan Lawrence,        Head NCAS/British Atmospheric Data Centre
Web: badc.nerc.ac.uk                      Phone: +44 1235 445012
CCLRC: Rutherford Appleton Laboratory, Chilton, Didcot, OX11 0QX


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