Subject: [Fwd: Re: RE: [ESP] Name, goals and logo]

From: "Eric Marshall" <[email-masked]>
Date: Wed, 16 Jun 2004 14:19:44 -0400

Regarding issues of color-blindness, take a look at the clever web page http://
www.vischeck.com/vischeck/vischeckImage.php ; they transform your image into what the
color-blind would see. They also have a page to do the same for web pages.

Attached are two logos which are color-blind friendly, less horizontal and somewhat 
different than Roland's.

Eric

Eric W. Marshall
609 452-6673

Raytheon on-site at:
Geophysical Fluid Dynamics Laboratory
P O Box 308              Princeton NJ 08542

The opinions expressed in this message are my own and do not necessarily
reflect those of the Geophysical Fluid Dynamics Laboratory, Raytheon,
the National Oceanic and Atmospheric Administration,
nor the U. S. Department of Commerce.

----- Original Message -----
From: "K. A. Bouton" <[email-masked]>
Date: Wednesday, June 16, 2004 5:39 am
Subject: RE: [ESP] Name, goals and logo

 > Wow - impressed at th espeed with which you got this out!
 >
 > Just a note.
 > Green (then red) is the color most not seen by color-blind people.
 > Anyway I
 > remember a big CLIVAR fight over green/red logos...
 >
 > Katherine
 >
 >
 > > -----Original Message-----
 > > From: [email-masked] [mailto:[email-masked]] On
 > > Behalf Of Roland Schweitzer
 > > Sent: Monday, June 14, 2004 5:09 PM
 > > To: [email-masked]
 > > Subject: [ESP] Name, goals and logo
 > >
 > >
 > > Hi Folks,
 > >
 > > Rather than wait for the wheels to turn to produce a
 > > brilliant mission
 > > statement with precise goals and a new name I decided to
 > > metaphorically
 > > put pen to paper and create a logo which contains my suggestion
 > for a
 > > new name for the group.  The attached PDF is the result.
 > >
 > > N.B. The logo attempts to symbolized the key components of
 > > 1) data on
 > > and about the earth (with no specific references to particular
 > > continents or countries) and 2) cooperation (both via computer
 > and by
 > > humans) symbolically linked across the logo.  The suggested
 > > name has the
 > > old name embedded within it, but is different enough (I hope)
 > > to avoid
 > > confusion with the popular NASA project.
 > >
 > > There are three "logos".  One plain, one with a "tag line"
 > > and one small
 > > "brand" for placing on participant web pages where appropriate.
 > >
 > > Should in its wisdom (or dare I say lack there of) the collective
 > > decides to go in a different direction, I will happily use
 > > what meager
 > > skill I have to create a logo to match the final decision.
 > >
 > > Roland
 > >
 >
 > _______________________________________________
 > ESP mailing list
 > [email-masked]
 > http://mailman.ucar.edu/mailman/listinfo/esp
 >

-- 
Eric W. Marshall
609 452-6673

Raytheon on-site at:
Geophysical Fluid Dynamics Laboratory
P O Box 308              Princeton NJ 08542

The opinions expressed in this message are my own and do not necessarily
reflect those of the Geophysical Fluid Dynamics Laboratory, Raytheon,
the National Oceanic and Atmospheric Administration,
the International House of Pancakes nor the U. S. Department of Commerce.

---

From: Roland Schweitzer <[email-masked]>
Date: Thu, 17 Jun 2004 10:18:00 -0500

Hi,

There have been some spectacularly successful horizontal logos (think
of the white Coca-Cola script), but I agree with the notion that a more
compact logo might be more versatile.  I like esp1.jpg.  The metaphor
is concise (we can deliver the world to your desktop computer).  I
don't care for the metaphor in esp2.jsp (the arrows pointing every
which way says to me "we're lost" not perhaps as was intended "we move
data around").  In general, I think Eric's logos are much more
professional looking, but I cannot let go of the notion of cooperation
exemplified by the shaking hands metaphor as an important part of what
the GO-ESP is all about.

Eric, care to have a go at cluttering up esp1.jpg with some shaking
hands?  ;-)

So as not to feel too guilty about all the energy going into this, I
keep telling myself companies spend millions on this sort of thing.  :-[

Roland

Eric Marshall wrote:

Regarding issues of color-blindness, take a look at the clever web page
http://

www.vischeck.com/vischeck/vischeckImage.php ; they transform your image
into what the

color-blind would see. They also have a page to do the same for web
pages.

Attached are two logos which are color-blind friendly, less horizontal
and somewhat different than Roland's.

Eric

Eric W. Marshall

609 452-6673

Raytheon on-site at:

The opinions expressed in this message are my own and do not
necessarily

---

From: Bryan Lawrence <[email-masked]>
Date: Thu, 17 Jun 2004 16:49:22 +0100

Hi Folks

Random thoughts ... 

I think the energy will pay off :-), it will certainly help us all.

I like all the logos, but especially Roland's number three ... I like the idea 
of having a logo which makes clear *why* the logo appears ... with a bigger 
background one that it could link to so whatever we do, can we please keep 
that concept?

I like the concept of the torch ... 

I like Global Organisation for ESP as a name ... 

I like Eric's number one better than his number two ... and I like the globe 
expanding out of the screen ...

Is there any chance of having the globe coming out of the torch? 

I don't like anyone's choice of font ... but that's just me ... in part 
because I like to have logos on backgrounds that may be non-white,  but  that 
can be sorted by having the logo inside a box ...

... only one penny's worth :-) :-)

Bryan

On Thursday 17 June 2004 16:18, Roland Schweitzer wrote:
> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
> <html>
> <head>
>
>   <title></title>
> </head>
> <body text="#000000" bgcolor="#ffffff">
> Hi,<br>
> <br>
> compact logo might be more versatile.&nbsp; I like esp1.jpg.&nbsp; The
> metaphor is concise (we can deliver the world to your desktop
> computer).&nbsp; I don't care for the metaphor in esp2.jsp (the arrows
> pointing every which way says to me "we're lost" not perhaps as was
> intended "we move data around").&nbsp; In general, I think Eric's logos are
> much more professional looking, but I cannot let go of the notion of
> cooperation exemplified by the shaking hands metaphor as an important part
> of what the GO-ESP is all about.<br>
> <br>
> hands?&nbsp; <span class="moz-smiley-s3"><span> ;-) </span></span><br>
> <br>
> keep telling myself companies spend millions on this sort of thing.&nbsp;
> <span class="moz-smiley-s6"><span> :-[ </span></span><br>
> <br>
> Roland<br>
> <br>
> Eric Marshall wrote:<br>
> <blockquote type="cite" cite="[email-masked]"><br>
>   <br>
> <a class="moz-txt-link-freetext" href="http://">http://</a>
>   <br>
> <a class="moz-txt-link-abbreviated"
> href="http://www.vischeck.com/vischeck/vischeckImage.php">www.vischeck.com/
>vischeck/vischeckImage.php</a> ; they transform your image into what the
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
> P O Box
> 308&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
>&nbsp; Princeton NJ 08542 <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
>   <br>
> From: "K. A. Bouton" <a class="moz-txt-link-rfc2396E"
> href="mailto:[email-masked]">&lt;[email-masked]&gt;</a>
> <br>
>   <br>
>   <br>
>   <br>
> &gt; Wow - impressed at th espeed with which you got this out!
>   <br>
> &gt;
>   <br>
> &gt; Just a note.
>   <br>
> &gt; Green (then red) is the color most not seen by color-blind people.
>   <br>
> &gt; Anyway I
>   <br>
> &gt; remember a big CLIVAR fight over green/red logos...
>   <br>
> &gt;
>   <br>
> &gt; Katherine
>   <br>
> &gt;
>   <br>
> &gt;
>   <br>
> &gt; &gt; -----Original Message-----
>   <br>
> &gt; &gt; From: <a class="moz-txt-link-abbreviated"
> href="mailto:[email-masked]">[email-masked]</a> [<a
> class="moz-txt-link-freetext"
> href="mailto:[email-masked]">mailto:[email-masked]</a>] On <br>
> &gt; &gt; Behalf Of Roland Schweitzer
>   <br>
> &gt; &gt; Sent: Monday, June 14, 2004 5:09 PM
>   <br>
> &gt; &gt; To: <a class="moz-txt-link-abbreviated"
> href="mailto:[email-masked]">[email-masked]</a> <br>
> &gt; &gt; Subject: [ESP] Name, goals and logo
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; Hi Folks,
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; Rather than wait for the wheels to turn to produce a
>   <br>
> &gt; &gt; brilliant mission
>   <br>
> &gt; &gt; statement with precise goals and a new name I decided to
>   <br>
> &gt; &gt; metaphorically
>   <br>
> &gt; &gt; put pen to paper and create a logo which contains my
> suggestion
>   <br>
> &gt; for a
>   <br>
> &gt; &gt; new name for the group.&nbsp; The attached PDF is the result.
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; N.B. The logo attempts to symbolized the key components of
>   <br>
> &gt; &gt; 1) data on
>   <br>
> &gt; &gt; and about the earth (with no specific references to
> particular
>   <br>
> &gt; &gt; continents or countries) and 2) cooperation (both via
> computer
>   <br>
> &gt; and by
>   <br>
> &gt; &gt; humans) symbolically linked across the logo.&nbsp; The suggested
>   <br>
> &gt; &gt; name has the
>   <br>
> &gt; &gt; old name embedded within it, but is different enough (I hope)
>   <br>
> &gt; &gt; to avoid
>   <br>
> &gt; &gt; confusion with the popular NASA project.
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; There are three "logos".&nbsp; One plain, one with a "tag line"
>   <br>
> &gt; &gt; and one small
>   <br>
> &gt; &gt; "brand" for placing on participant web pages where
> appropriate.
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; Should in its wisdom (or dare I say lack there of) the
> collective
>   <br>
> &gt; &gt; decides to go in a different direction, I will happily use
>   <br>
> &gt; &gt; what meager
>   <br>
> &gt; &gt; skill I have to create a logo to match the final decision.
>   <br>
> &gt; &gt;
>   <br>
> &gt; &gt; Roland
>   <br>
> &gt; &gt;
>   <br>
> &gt;
>   <br>
> &gt; _______________________________________________
>   <br>
> &gt; ESP mailing list
>   <br>
> &gt; <a class="moz-txt-link-abbreviated"
> href="mailto:[email-masked]">[email-masked]</a> <br>
> &gt; <a class="moz-txt-link-freetext"
> href="http://mailman.ucar.edu/mailman/listinfo/esp">http://mailman.ucar.edu
>/mailman/listinfo/esp</a> <br>
> &gt;
>   <br>
>   <br>
>   <br>
>   <br>
>   <hr width="90%" size="4"><br>
>   <center><img src="cid:[email-masked]"></center>
>   <p><br>
>   </p>
>   <hr width="90%" size="4"><br>
>   <center><img src="cid:[email-masked]"></center>
> </blockquote>
> </body>
> </html>

-- 
Bryan Lawrence,        Head NCAS/British Atmospheric Data Centre
Web: badc.nerc.ac.uk                      Phone: +44 1235 445012
CCLRC: Rutherford Appleton Laboratory, Chilton, Didcot, OX11 0QX

---

From: "V. Balaji" <[email-masked]>
Date: Thu, 17 Jun 2004 11:58:38 -0400 (EDT)

I'm fine with whichever image one goes with, but about the name...
Could we change it to ESSP (Earth System Science Portal). Earth Science
is customarily understood to be geosciences, and as that community is
deeply involved along on metadata, standards, and portal technology, we
might be misunderstood. The GO- prefix is fine... BTW there is already a
GO-Geo, which is "really" in Earth Science...

-- 

V. Balaji                               Office:  +1-609-452-6516
Head, Modeling Systems Group, GFDL      Home:    +1-212-253-6662
Princeton University                    Email: [email-masked]