Subject: Re: [ESP] Name, goals and logo] with torch

From: "Eric Marshall" <[email-masked]>
Date: Thu, 17 Jun 2004 15:57:23 -0400

> I like all the logos, but especially Roland's number three ... I 
> like the idea 
> of having a logo which makes clear *why* the logo appears ... with 
> a bigger 
> background one that it could link to so whatever we do, can we 
> please keep 
> that concept?

It is always easier to create a banner from a smaller square/circle than the other way around.
So once we find some 

(To Roland's point about Coke-a-cola, it took them fifty years to figure out how to work with 
their material.)

> Is there any chance of having the globe coming out of the torch? 
Yes, but you'll have to be a little clearer as to how the globe 'comes out' of the torch.

I've attached a image with a torch thrown in. 

One other point to think about: the more gobbledygook stuffed in an image, the less 
identifiable the image becomes when reduced (e.g. when a web page is printed or an image 
is taken from a web site and dumped into a PowerPoint page.)

Eric W. Marshall
609 452-6673
 
Raytheon on-site at:
Geophysical Fluid Dynamics Laboratory
P O Box 308              Princeton NJ 08542

The opinions expressed in this message are my own and do not necessarily
reflect those of the Geophysical Fluid Dynamics Laboratory, Raytheon,
the National Oceanic and Atmospheric Administration,
the International House of Pancakes nor the U. S. Department of Commerce.

----- Original Message -----
From: Bryan Lawrence <[email-masked]>
Date: Thursday, June 17, 2004 11:49 am
Subject: Re: [Fwd: Re: RE: [ESP] Name, goals and logo]

> Hi Folks
> 
> Random thoughts ... 
> 
> I think the energy will pay off :-), it will certainly help us all.
> 
> I like all the logos, but especially Roland's number three ... I 
> like the idea 
> of having a logo which makes clear *why* the logo appears ... with 
> a bigger 
> background one that it could link to so whatever we do, can we 
> please keep 
> that concept?
> 
> I like the concept of the torch ... 
> 
> I like Global Organisation for ESP as a name ... 
> 
> I like Eric's number one better than his number two ... and I like 
> the globe 
> expanding out of the screen ...
> 
> Is there any chance of having the globe coming out of the torch? 
> 
> I don't like anyone's choice of font ... but that's just me ... in 
> part 
> because I like to have logos on backgrounds that may be non-white,  
> but  that 
> can be sorted by having the logo inside a box ...
> 
> ... only one penny's worth :-) :-)
> 
> Bryan
> 
> 
> On Thursday 17 June 2004 16:18, Roland Schweitzer wrote:
> > <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
> > <html>
> > <head>
> >
> >   <title></title>
> > </head>
> > <body text="#000000" bgcolor="#ffffff">
> > Hi,<br>
> > <br>
> > There have been some spectacularly successful horizontal logos 
> (think> of the white Coca-Cola script), but I agree with the notion 
> that a more
> > compact logo might be more versatile.  I like esp1.jpg.  The
> > metaphor is concise (we can deliver the world to your desktop
> > computer).  I don't care for the metaphor in esp2.jsp (the arrows
> > pointing every which way says to me "we're lost" not perhaps as was
> > intended "we move data around").  In general, I think Eric's 
> logos are
> > much more professional looking, but I cannot let go of the notion of
> > cooperation exemplified by the shaking hands metaphor as an 
> important part
> > of what the GO-ESP is all about.<br>
> > <br>
> > Eric, care to have a go at cluttering up esp1.jpg with some shaking
> > hands?  <span class="moz-smiley-s3"><span> ;-) </span></span><br>
> > <br>
> > So as not to feel too guilty about all the energy going into 
> this, I
> > keep telling myself companies spend millions on this sort of 
> thing. 
> > <span class="moz-smiley-s6"><span> :-[ </span></span><br>
> > <br>
> > Roland<br>
> > <br>
> > Eric Marshall wrote:<br>
> > <blockquote type="cite" cite="[email-masked]"><br>
> >   <br>
> > Regarding issues of color-blindness, take a look at the clever 
> web page
> > http://" target="l">http://">http://
> >   <br>
> > > href="www.vischeck.com/" 
> target="l">http://www.vischeck.com/vischeck/vischeckImage.php">www.vischeck.com/
>vischeck/vischeckImage.php ; they transform your image into what the
> >   <br>
> > color-blind would see. They also have a page to do the same for web
> > pages.
> >   <br>
> >   <br>
> > Attached are two logos which are color-blind friendly, less 
> horizontal> and somewhat different than Roland's.
> >   <br>
> >   <br>
> > Eric
> >   <br>
> >   <br>
> >   <br>
> >   <br>
> > Eric W. Marshall
> >   <br>
> > 609 452-6673
> >   <br>
> >   <br>
> > Raytheon on-site at:
> >   <br>
> > Geophysical Fluid Dynamics Laboratory
> >   <br>
> > P O Box
> > 308            
> >  Princeton NJ 08542 <br>
> >   <br>
> > The opinions expressed in this message are my own and do not
> > necessarily
> >   <br>
> > reflect those of the Geophysical Fluid Dynamics Laboratory, 
> Raytheon,>   <br>
> > the National Oceanic and Atmospheric Administration,
> >   <br>
> > nor the U. S. Department of Commerce.
> >   <br>
> >   <br>
> >   <br>
> > ----- Original Message -----
> >   <br>
> > From: "K. A. Bouton" > 
> href="mailto:[email-masked]"><[email-masked]&gt;> <br>
> > Date: Wednesday, June 16, 2004 5:39 am
> >   <br>
> > Subject: RE: [ESP] Name, goals and logo
> >   <br>
> >   <br>
> > &gt; Wow - impressed at th espeed with which you got this out!
> >   <br>
> > &gt;
> >   <br>
> > &gt; Just a note.
> >   <br>
> > &gt; Green (then red) is the color most not seen by color-blind 
> people.>   <br>
> > &gt; Anyway I
> >   <br>
> > &gt; remember a big CLIVAR fight over green/red logos...
> >   <br>
> > &gt;
> >   <br>
> > &gt; Katherine
> >   <br>
> > &gt;
> >   <br>
> > &gt;
> >   <br>
> > &gt; &gt; -----Original Message-----
> >   <br>
> > &gt; &gt; From: > href="mailto:[email-masked]">esp-
> [email-masked] [<a
> > class="moz-txt-link-freetext"
> > href="mailto:[email-masked]">mailto:[email-masked]] 
> On <br>
> > &gt; &gt; Behalf Of Roland Schweitzer
> >   <br>
> > &gt; &gt; Sent: Monday, June 14, 2004 5:09 PM
> >   <br>
> > &gt; &gt; To: > href="mailto:[email-masked]">[email-masked] <br>
> > &gt; &gt; Subject: [ESP] Name, goals and logo
> >   <br>
> > &gt; &gt;
> >   <br>
> > &gt; &gt;
> >   <br>
> > &gt; &gt; Hi Folks,
> >   <br>
> > &gt; &gt;
> >   <br>
> > &gt; &gt; Rather than wait for the wheels to turn to produce a
> >   <br>
> > &gt; &gt; brilliant mission
> >   <br>
> > &gt; &gt; statement with precise goals and a new name I decided to
> >   <br>
> > &gt; &gt; metaphorically
> >   <br>
> > &gt; &gt; put pen to paper and create a logo which contains my
> > suggestion
> >   <br>
> > &gt; for a
> >   <br>
> > &gt; &gt; new name for the group.  The attached PDF is the result.
> >   <br>
> > &gt; &gt;
> >   <br>
> > &gt; &gt; N.B. The logo attempts to symbolized the key components of
> >   <br>
> > &gt; &gt; 1) data on
> >   <br>
> > &gt; &gt; and about the earth (with no specific references to
> > particular
> >   <br>
> > &gt; &gt; continents or countries) and 2) cooperation (both via
> > computer
> >   <br>
> > &gt; and by
> >   <br>
> > &gt; &gt; humans) symbolically linked across the logo.  The 
> suggested>   <br>
> > &gt; &gt; name has the
> >   <br>
> > &gt; &gt; old name embedded within it, but is different enough (I 
> hope)>   <br>
> > &gt; &gt; to avoid
> >   <br>
> > &gt; &gt; confusion with the popular NASA project.
> >   <br>
> > &gt; &gt;
> >   <br>
> > &gt; &gt; There are three "logos".  One plain, one with a "tag line"
> >   <br>
> > &gt; &gt; and one small
> >   <br>
> > &gt; &gt; "brand" for placing on participant web pages where
> > appropriate.
> >   <br>
> > &gt; &gt;
> >   <br>
> > &gt; &gt; Should in its wisdom (or dare I say lack there of) the
> > collective
> >   <br>
> > &gt; &gt; decides to go in a different direction, I will happily use
> >   <br>
> > &gt; &gt; what meager
> >   <br>
> > &gt; &gt; skill I have to create a logo to match the final decision.
> >   <br>
> > &gt; &gt;
> >   <br>
> > &gt; &gt; Roland
> >   <br>
> > &gt; &gt;
> >   <br>
> > &gt;
> >   <br>
> > &gt; _______________________________________________
> >   <br>
> > &gt; ESP mailing list
> >   <br>
> > &gt; > href="mailto:[email-masked]">[email-masked] <br>
> > &gt; > href="http://mailman.ucar.edu" 
> target="l">http://mailman.ucar.edu/mailman/listinfo/esp">http://mailman.ucar.edu>/
mailman/listinfo/esp <br>
> > &gt;
> >   <br>
> >   <br>
> >   <br>
> >   <br>
> >   <hr width="90%" size="4"><br>
> >   <center><img src="cid:[email-masked]"></center>
> >   <p><br>
> >   </p>
> >   <hr width="90%" size="4"><br>
> >   <center><img src="cid:[email-masked]"></center>
> > </blockquote>
> > </body>
> > </html>
> 
> -- 
> Bryan Lawrence,        Head NCAS/British Atmospheric Data Centre
> Web: badc.nerc.ac.uk                      Phone: +44 1235 445012
> CCLRC: Rutherford Appleton Laboratory, Chilton, Didcot, OX11 0QX
> _______________________________________________
> ESP mailing list
> [email-masked]
> http://mailman.ucar.edu/mailman/listinfo/esp
>

---

From: Bryan Lawrence <[email-masked]>
Date: Fri, 18 Jun 2004 09:30:50 +0100

Fabulous.

OK, so now I'm embarassed (again ... :-) ... at least I'm used to it :-)

In Roland's original I saw the hands in the computer screen as an (electric) 
torch, shining light on the scene, which I thought was a nice concept. 
However, now I recognise what it is (hands), I like that even better ... so, 
I very much like Roland's versions of Eric's which has the best of both ... 
(ie the ones in the email where Roland points out I'm off in the weeds about 
torches).

I agree with Balaji, getting the extra S in there will be a *very* good thing.

So, can we have GO-ESSP in both of the versions (main+participant) Roland just 
sent around, and then finally, either change the font or simply put a border 
(oval?) around it so it can sit on any colour background naturally.

Thanks guys, and sorry for sounding so demanding ... if I could do it myself, 
I would ... (and sorry Eric for the red herring about the torch ...)

Cheers
Bryan

On Thursday 17 June 2004 20:57, Eric Marshall wrote:
> It is always easier to create a banner from a smaller square/circle than
> the other way around. So once we find some
>
> (To Roland's point about Coke-a-cola, it took them fifty years to figure
> out how to work with their material.)
>
> One other point to think about: the more gobbledygook stuffed in an image,
> the less identifiable the image becomes when reduced (e.g. when a web page
> is printed or an image is taken from a web site and dumped into a
> PowerPoint page.)
>
> Eric W. Marshall
> 609 452-6673
>
> Raytheon on-site at:
> > target="l">http://www.vischeck.com/vischeck/vischeckImage.php">www.vische
> >ck.com/ vischeck/vischeckImage.php ; they transform your image into what
> > the
> >
> > >   <br>